On December 11th, TikTok officially announced a strategic e-commerce partnership with the Indonesian GoTo Group.
TikTok’s Indonesian e-commerce business merged with Tokopedia, a subsidiary of the GoTo Group, with TikTok holding a 75% stake and controlling interest post-merger. Both parties aim to jointly drive the development of Indonesia’s digital economy and support small and medium-sized enterprises.
The previously suspended TikTok e-commerce platform resumed operations on December 12th, coinciding with Indonesia’s nationwide online shopping day. TikTok has committed to investing $1.5 billion over the next few years to provide financial support for future business development.
Starting from 12:00 AM on December 12th, consumers can purchase products through the TikTok application via the Shop tab, short videos, and live sessions. Items previously placed in the shopping cart before the TikTok Shop closure have also reappeared. In addition, the process of purchasing goods and displaying payment methods is nearly identical to the situation before the TikTok Shop closure. Consumers can click on the ‘Shop’ icon to enter the shopping mall and complete orders within TikTok using Gopay.
At the same time, the yellow shopping basket feature has been reinstated on TikTok short videos. With just a click, users can jump to the ordering process, accompanied by a pop-up message stating, ‘Services provided in collaboration with TikTok and Tokopedia.’ Similarly, as TikTok is linked to electronic wallets, users can complete the payment using Gopay directly without the need to confirm through a separate electronic wallet application.
Reportedly, Indonesian netizens have enthusiastically welcomed TikTok’s comeback. As of now, videos under the #tiktokshopcomeback tag on TikTok have garnered nearly 20 million views.
Post time: Dec-15-2023